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Designing a greener future to Houston's Hospitality Industry In the middle of Texas Houston's hospitality industry is at a pivotal crossroads, facing the pressing and ever-relevant challenge of sustainability. As the world gravitates towards eco-friendly practices, Houston's hotels, restaurants and venues are changing their strategies to reflect a more sustainable future. This isn't just a trend but a necessary evolution, reflecting a global shift in values for consumers and an increased awareness of the environment. The Current Landscape as well as The Green Awakening Houston is known for its rich energy industry, has often been perceived as a city with less sensitivity to environmental issues. However, this image is changing rapidly. The city's hospitality industry is beginning to realize that sustainability isn't just an ethical requirement, but a commercial one. People, particularly Gen X and millennials Gen Z, are increasingly preferr